"Ecommerce isn't the cherry on the cake; it's the new cake."
-Jean-Paul Ago, CEO Loreal
There has been a rampant increase in eCommerce in the past year. Due to uncertain conditions and unprecedented events, market volatility has led businesses to re-think their business strategies and adopt effective measures for sustainability and growth. According to Digital Commerce 360, US citizens spent around $861 billion in 2020, which is up by 44% year over year.
While the pandemic led businesses to utilize eCommerce platforms to reach their target audience, individuals were prompted to resort to online mediums for purchasing and other activities. Even now, when life is slowly getting back to normal, people continue to use eCommerce platforms because of the many benefits they experienced and how much they could do without having to leave their homes.
As the trend continues to grow, businesses are investing in establishing eCommerce websites to provide a richer and more personalized experience to the consumer. Customer retention remains a top priority as businesses compete to hold on to their market share in an increasingly competitive landscape with ever-evolving dynamics. Digital advertising has become an essential tool to establish a brand and expand its outreach while concerns linger over rising acquisition costs.
Riding the wave; going the eCommerce way.
Nowadays, businesses must focus on marketing their product or service digitally by generating leads through multiple digital channels and marketing strategies. Since the online environment is continuously evolving, the strategy must be flexible enough to incorporate the evolving trends and changing customer needs.
With a growing focus on eCommerce, many businesses may not be equipped to adapt and shift their business online. Ecommerce web development companies can assist the business by providing tailored eCommerce solutions that help the business conduct its business efficiently and help it grow.
Brainvire provides web and mobile development services to businesses from various sectors across the globe. The company adopts research and data-driven modern customer-oriented solutions and covers the various aspects of eCommerce and its different components.
To learn more, see ecommerce website development services.